Outdoor advertising, also known as out-of-home (OOH) advertising, this is a broad term that describes any type of advertising that reaches the consumer when he or she is outside of the home.
Outdoor advertising is a mass-market medium, just like broadcast. It is better used for broad messages, branding and support campaigns. It cannot do the heavy lifting, and any attempts to do so will usually lead to a very cluttered and confusing message.
So, obviously logo is the most simple and important message that need to be conveyed. Here is an innovative idea which makes logo floating in the sky, just like clouds, will deeply attract the people on the ground, they will spread via word of mouth and social media. Very creative and effective.
What is SmileClouds?
If you think this idea might be helpful, please feel free to chat with Evans